See Innovation in Action
My accomplishments have been driven by collaboration with an passionate team, clients who push the envelop, and advanced technical teams. By gaining a deep understanding of brands and solutions, I've translated goals across these groups into actionable, custom digital campaigns that uncover unique insights. My work in leveraging great partners and analytic excellence with adaptability has made headlines!
Capitalizing on Unexpected Tourism Audiences
Partnered with technical and operations team to develop measurement parameters and implement learnings in media delivery. Developed client audience strategies to measure neuro and media outcomes, tying neuro spikes to affinity for Travel Texas.
Uncovering Top Golfs Key Drivers
By adapting our media analysis to in venue measurement I helped transition a neuro approach and enabled teams to carry out a first of it's kind Neuro Media analysis. Pushing beyond media plans and ad server reporting to unlock impactful strategies required out of the box thinking, new partnerships and connecting with our client's true end goals.
Shareworthy Strategies
Leveraging a range of optimizations strategies, I've build measreuable outcomes across indistrues and KPIs. From emotional lift to picking up groceries, I've executed digital campaigns that unlock audiences insights to drive brand success to new heights
Moved beyond VCR to uncover attention rates behind moving video ad creative. Emotional response studies provided real value to clients looking to evoke sympathy, fear or connection to a brand's mission. My role in tying emotional factors with media metrics to understand audience reactions closes a common gap in the motivation behind consumer action
Harmonized revenue data to media placements to increase qualified leads and signups. Balancing real-time indicators like CPC with long-term realized revenue. Carried out initial test in line with benchmarked weekly goals to earn additional investment leading to long term scaled budgets across 3 LOBs.
Review of my team's push beyond facial emotional analysis to neuro readings to enhance media creative.
Drove integration with new SKU attribution partner to bring in-store sales data to video campaign optimization. Developed real-time buyer insights through granular placement to reallocate dollars into high ROI creatives. Leveraged high impact, well branded ad units to increase brand reconfition on store shelves.